About Me

My Approach

Two Decades of Digital Perspective, Right at Your Table

When I founded Net Impact back in 2005, the web was a very different place. Since then, I’ve watched platforms rise and fall, algorithms shift, and digital marketing become infinitely more noisy.

But through every tech cycle, the core secret to digital success hasn’t changed: know your audience, communicate your value clearly, and create digital experiences that make life easier for your customers.

I don’t hand you off to a junior team or bury you in 80-page decks full of corporate buzzwords. When you partner with Net Impact, you get 20+ years of hands-on strategy, candid advice, and a clear, actionable path forward.

How I Work

I’ve spent two decades working directly with the tools that power modern business—from Shopify, Webflow, and WordPress, to Stripe payment setups and AWS hosting. Now, as AI agents and automated workflows redefine the space, I help you cut through the hype to integrate what actually moves the needle. No bloated tech or unnecessary complexity—just smart, connected systems that work.

Skills

  • Scalable Digital Strategy: Designing clear, flexible roadmaps so your business can expand with relative ease.

  • Long-Term Marketing & Communications: Building sustainable initiatives that deliver lasting growth, not short-lived trends.

  • Connected Tech & E-Commerce: Unifying your website, payment setups, and hosting into one seamless system.

  • Practical AI & Automation: Streamlining daily operations with smart tools that save time without adding complexity.

  • Clear Messaging & UX: Creating effortless digital touchpoints that turn visitors into loyal clients.

  • Direct Senior Guidance: 20+ years of hands-on expertise right at your table—no agency noise, just real strategy.